WHY OF COURSE?
→ A proven framework for brand building, from the founders of frank body
→ Videos and step by step guides to help you build your brand and learn our custom process.
→ Over $1 Billion dollars worth of brand building expertise, yours to keep and use.
→ Get $100,000 worth of branding expertise for $599 OR 3 instalments of $200
Risk-free 14-day money back guarantee*
WHO IS THIS COURSE FOR?
For founders: Who want to build a brand, not just a business and want to learn from those who have done it before.
For marketers: Who want to better understand the branding process in order to round out their expertise.
For consultants and investors: Who know the importance of brand but can't speak the technical language (yet).
This course is your playbook, complete with the learnings from 20 years of building our brands and others worth over $1 Billion.
By the end of the 10 modules that take you through our custom brand building process you will have:
→ Developed a clear brand strategy including your positioning and values
→ Developed a unique and powerful tone of voice and messaging
→ Lay the foundations of a visual identity
→ Developed a social media strategy and be well on your way to launching your business, product, or campaign.
Get $100,000 worth of branding expertise for $599 OR 3 instalments of $200
Of Course You're in the Right Place
You’re here because you want to build a brand, start a business or get a better understanding of the branding process. We're glad to have you. Of Course is for those wanting to:
Create a brand
Re-brand their brand
Learn more about the brand and marketing process
Lead branding and marketing projects
Be able to speak to the technical aspects of branding
Of Course You're Wondering How it Works
Of Course is a self-paced brand and marketing course, where you get access to all the video modules and step-by-step guides and worksheets at once (and you retain access to them forever).
We designed it this way so it can fit in around your life, making learning and enjoyable and easy process.
Of Course This Is For You
Creating a strong brand is a skill and a process. This course equips you with both.
You’re likely an entrepreneur with a game-changing product idea who needs help building a brand around that product.
OR a smart, ambitious marketing manager who wants to learn how to put purpose back into your brand.
OR a copywriter who knows how to write creatively but wants to know how to craft the ‘why’ behind the words.
OR something else entirely brilliant and branding-ready.
The Modules:
Made by us, for you.
MEET THE CREATOR
Jessica Hatzis-Walker
Founder of Willow & Blake and co-founder & Chief Marketing Officer of cult skincare brand, frank body for 11 years until mid 2024, Jessica is a trained copywriter and brand strategist, passionate about providing brands and their customers with unique, meaningful and memorable experiences. Jess is a Mum of two, an ambassador for the Australian Literacy & Numeracy Foundation and was previously named in Forbes 30 under 30. Alongside Bree she has created over $1 BILLION dollars worth of brands and partnered with over a dozen founders who have achieved 9-figure exits. She loves helping businesses and their teams no matter the size.
MEET THE CREATOR
Bree Johnson
Founder of Willow & Blake and co-founder & Head of New Brands at frank body, Bree knows her way around a word or two. She learnt the power of storytelling in her time at cult publication Broadsheet Media, where she also caught the entrepreneurial bug. She’s a mum of two and passionate about inspiring the next generation of entrepreneurs to create brands with strong foundations.
- $599 or 3 monthly payments of $199.66
Brand & Marketing Course
- Course
- 22 Lessons
Turn the ideas in your head to success on the page.
✅ 10 self-paced modules.
✅ Video content.
✅ Step by step guides and worksheets.
✅ Evergreen content. Because life happens.
✅ A proven framework.
❌ No boring, black and white coursework.
❌ Say goodbye to feeling like you don't know where to start.
❌ Don’t listen to people who haven’t done it themselves.
FAQ
How does Of Course work?
It's a 10 module video and worksheet based course that takes you from the foundations of brand strategy through to executing your brand assets and everything in between. You watch the video content for each module first. At certain times during the video, you will be indicated to pause or refer to your workbook for an exercise to complete. By the end of the 10 modules, you will have developed a clear brand strategy, tone of voice, marketing positioning, visual guidelines, social media strategy and be well on your way to launching your business, product or campaign. Designed by the founders of Willow & Blake and frank body.
How long will it take me?
That all depends on you. We've designed Of Course so that you can move as quickly or as slowly as you like but we anticipate on average that each module will take between 1-3 hours. Times that by 10 modules and voila, there's your estimate. All modules are available to you immediately upon purchase.
How much does it cost?
Full price access to Of Course is $599 AUD. This gives you access to all video modules and worksheets forever.
What is the content?
Video and worksheet based content that covers brand strategy, audience and competitor analysis, brand values and personality, tone of voice, naming and messaging, design, social media and mindset, designed by the founders of Willow & Blake and frank body.
Who do I speak to if I get stuck?
You will have access to our customer service email once you purchase Of Course. We'll be able to answer any questions you have if you get stuck.
Do I need an existing business idea?
Ideally you would have a business idea or campaign you are wanting to bring to life to get the most out of Of Course.
Do I need marketing experience?
No, this course is designed to help everyone from beginners to experts.
What do I get out Of Course?
Bragging rights and the foundations of a wonderful, unique brand. You will finish the course equipped the skills and process you need to build (or build on) your brand.
How is Of Course different to other courses?
Of course, there are hundreds of courses out there. Our point of difference is that we draw on our unique dual experience as both founders of a consumer brand; frank body, and our agency experience working on hundreds of brands in multiple sectors at Willow & Blake. We also focus specifically on the brand and marketing side of building a brand.
How long do I have access to Of Course?
Of Course we have ensured you can get the most out of the materials for a long period of time. Of course is evergreen without time restrictions, meaning you will be able to access it ongoing. Some parts are available to download; such as worksheets. Some components can only be accessed online via your login details to prevent the course materials from being shared.
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